Understand return on time and equity in your business.

You have two main resources, time and money, whether your own or others. In fact, when we are measuring the time of others, this can generally be measured in money, as people rarely work for free!

Money is relatively easy to measure with the correct accounting tools and KPIs. So this leaves your time input. Work out what your hourly rate is, and then decide whether a particular task is something you should be working on.

Your best return on time will generally come from the thing you are best at or enjoy doing the most (often the same thing!). When you can measure the return on your time and the money in your business, you will have a good handle on what deals and projects are the best ones for your business, and avoid the ones that are low return distractions.